Rebekah McLain
I’m a content strategist who loves the “how” as much as the “what” — shaping the systems that help great stories reach their audience without losing them along the way.
I’ve spent nearly seven years digging into websites — from IA and analytics to UX pain points and content strategy. I’m happiest when I’m unraveling a site’s architecture in FigJam, finding the patterns in GA4 data or collaborating with engineering and design to make a CMS actually work for the user. I believe great products are built at the intersection of content, design and engineering. No matter the challenge, my end goal is always the same: Take a complex system and turn it into something scalable, intuitive and high performing.
When I’m not poking around digital worlds, you’ll find me reading, hiking, running or telling my cats how handsome they are. (If you hate cats, I meant to say “chinchillas.”)
Skills & Expertise
- Content & Product Strategy
- Information Architecture
- Frontend & Backend UX
- Taxonomy & Metadata
- SEO & AEO
- Engagement & Retention
- CMS Management
- Data-Driven Content Creation