Qualifications
I have 10+ years in content strategy with a focus on UX and cross-functional collaboration:
- User Journey Optimization: Translate user behavior data into logical paths that move people through a site without friction, making sure the “why” behind the click is always supported.
- Information Architecture: Create scalable IA and taxonomy for complex sites, focusing on optimizing hierarchies to support user intent and experience, so site visitors can find exactly what they need in three clicks or fewer.
- Cross-Functional Strategy: Partner with content writers, designers, SEO/analytics teams and developers to turn big ideas into realistic web experiences that actually respect brand goals and technical constraints.
- Strategic Trade-Offs: Lead the conversation between content, design and development to decide what stays, what goes and what is actually buildable for the end-user.
- Platforms I know and love (or have love-hate relationships with): Drupal, WordPress, Sitecore, Squarespace, Wix, Weebly and custom systems.
Experience
Content Director • Miles Partnership
July 2025 – Present
Consult as a lead strategist reviewing digital product ecosystems to improve performance and UX, delivering actionable recommendations for clients. Mentor team members on strategy and CMS logic while guiding site audits and end-to-end web builds. Developed a holistic content strategy service that opened new business opportunities. Streamlined workflows between SEO, analytics and content teams to eliminate duplicated efforts and improve efficiency. Represented the company as an SEO/UX expert at the 2026 South Dakota Governor’s Conference on Tourism.
Senior Content Manager • Miles Partnership
July 2023 – July 2025
Led content strategy for full-scale migrations, architecting complex IA and taxonomies across CMS and CRM platforms. Partnered with dev and design to refine components, balancing UX and strategy (including monetization) for both end-users and backend editors. Crafted logic-based CMS manuals and guidelines to ensure long-term system usability and consistency. Audited content architecture and user paths to provide actionable, performance-based recommendations for clients. Developed SEO and AI best practices to help internal teams deliver high-quality content at scale.
Content Manager • Miles Partnership
October 2019 – July 2023
Led teams in website audits of hundreds to thousands of pages, delivering scalable recommendations for SEO, UX and content strategy. Worked with developers to troubleshoot and refine component functionality during maintenance and launch phases to ensure technical stability. Partnered with design, accounts and client teams to present insights, align on stakeholder KPIs and deliver a cohesive end-user experience across complex site structures.
Freelance Content Writer & Project Manager •
Self-employed
December 2013 – October 2019
Composed SEO-driven blog posts for diverse audiences and industries, including Terminix and Merry Maids. Drafted content that grew the Merry Maids blog from unranked to recognized expert on page one of the SERPs within one year. Writing featured in GDUSA, CareerBuilder, Canadian Treasurer, HOW and Robert Half. Known for producing polished work requiring minimal editing. Content manager on a web build for a large university.
Community Engagement Consultant •
City of Cape Canaveral
May 2017 – October 2018
Edited the city’s weekly newsletter and created the organization’s first style guide. Audited the city website to find ways to improve UX and engagement, and managed social media strategy for various departments. Built relationships with staff and residents through in-person engagement and written communications. Led community-focused initiatives including volunteer recruitment, the Little Free Library project and the community garden.
Copywriter • Counterpart Communication Design
October 2012 – December 2013
Conceptualized and produced digital and print deliverables for global clients including FedEx, International Paper and Hammermill. Created newsletters, website copy, email blasts, sales collateral, scripts and manuals. Managed project schedules and coordinated regularly with clients, creative directors and account executives to ensure brand consistency across all channels.