I love all things website and content strategy — especially when it comes to creating amazing user experiences.
My relationship with websites started more than 10 years ago when I was just a baby freelancer who barely understood why I was being asked to work keywords into the articles I was assigned. I started asking questions and researching and was identified by the project lead for special SEO training because of my interest. From there, I gained experience with websites, UX, information architecture, taxonomy and user journeys.
With each new project, I learned a little more and leveled up my abilities to create web content strategies that balance user needs, brand and business KPIs, stakeholders and data-driven insights. I’m like the Simone Biles of walking the balance beam when it comes to comprehensive strategy — only slightly taller.
In my more recent work, I’ve represented content while partnering with design and engineering to create and maintain scalable — and realistic — digital content strategies for sites that regularly win industry awards and outpace their industry peers. These are beasts of sites when it comes to complexity, and I love nothing more than digging into the data to see how users are responding and figuring out what can be optimized to support discovery, engagement, conversion and retention.
When I’m not hanging out in FigJam, GA4 or a CMS, you’ll find me outside. I love running, especially long-distance races and trail challenges with mad elevation gain, and am probably happiest hiking. The best day of my life was hiking the Rim-to-River-to-Rim route in the Grand Canyon. I’ve yet to find anything that compares with the thrill of climbing out of the canyon while folks gathered to watch the sunset cheered me along the last few feet.